SEMPER EADEM
Semper Eadem artistic world
A MOST CIVILISED INVITATION

WELCOME TO
COLOURLAND!

Where five hundred colours and shades await,
and beige has been asked to wait outside.

✦

The heroine wears black.
The plot, naturally, is in colour.

A punk daughter begins a red anarchy A beside a painted Made to last, Coloured for joy slogan while her elegantly dressed mother waits in a beret
V½ · SEVEN WOMEN · EIGHT ATTITUDES

The beretis forever

Some things are inherited.
Others are encouraged.

Women from seven generations and styles, all wearing Semper Eadem berets in an archival family portraitThe family alive in colour and aristocratically misbehaving, while the painted ancestor quietly acquires a red clown nose
In colour, always game.Move closer. Let decorum loosen.
III · CONSCIENCE

Sustainable Farms

Our Merino wool is sourced from farms selected with animal welfare and sustainability in mind.

HAPPY
BEINGSSUSTAINABLE FARMS
AUSTRALIAN MERINO WOOL

Soft and light. A natural fibre shaped into lasting colour and character — and made to hold the form you give it, beautifully.

IV · THE PORTRAIT ROOM

Meet yourself in colour.

Two hundred and ten ways to arrive. Not one of them beige.

063 / 210 · PLUM · VICTORIAN FUTURIST
V · THE INVISIBLE MASTERPIECE
White, but with better breeding.

It is not being shy.
It is simply extremely white.

An immense natural cloud of freshly shorn young Australian Merino fleece
VII · AUSTRALIAN MERINO

Made well.
Made to last.
Made for whatever comes next.

Fine Australian Merino. Light, resilient and ready to acquire a character entirely its own.

✦ TOUCH THE BERET · NEXT: Scarlet
01 · BREATHESNatural comfort

Warm when it is cold. Calm when it is not.

02 · HOLDS FORMA lasting silhouette

Supple felt that remembers an excellent shape.

03 · BECOMES YOURSMade to live

More character, and rather better manners, with every wear.

VI · HISTORY, FITTED TO MEASURE

Britain has always
dressed for the part.

We merely alter the ending.

Five Semper Eadem characters, from heritage tailoring to punk and modern dandyism, standing together on stage
THE HEIRSTHE DANDIESTHE REBELSTHE MODERNSTHE POETS
A white pigeon carries an enormous plain plum beret by its thin rim from the London Gherkin across an imagined channel toward the Eiffel Tower
VI · POSTED THROUGH TIME

A beautiful gift.
In every age.

Good taste is difficult to inherit.
A beret travels rather better.

Choose the fortunate colour →
LONDON → PARIS · WITH EXCELLENT INTENTIONS
A blonde glampunk fashion creator in a long black dress and plum beret within a Semper Eadem London art collage
VIII · A NOTE TO THE INTERESTING

INFLUENCER?

Good. We dislike
empty rooms.

If your audience has taste, curiosity and an excellent head for colour, we should probably know one another.

Write to us →
FOLLOWERS ARE NUMBERS.
CHARACTER IS EVIDENCE.
An intact antique folding screen conceals a seated client whose naturally crossed legs appear at one side, beside a delicate atelier drawing
SE / LAB / PRIVATE

The next act
is not yet
dressed.

Tailoring, knitwear and future heirlooms are being made behind this door. Curiosity is welcome. Impatience will be served tea.

For discerning shops

Wholesale

Five hundred colours.
Remarkably little shelf boredom.

Enter the trade salon ↗For co-conspirators

The Partners

Tell us the impossible idea first.
The sensible one may wait.

Make a beautiful disturbance ↗